JACKSONVILLE, Florida – Scenic Jacksonville welcomes four new members to its Board of Directors, along with a new Board President and Officers. Through citizen advocacy and civic leadership, the local nonprofit works to enhance the character and beauty of Jacksonville’s natural and built environment — towards its mission of making a long-term positive impact on the everyday lives of its citizens.
New Board Members
Jim Citrano, senior vice president, commercial real estate at Seacoast Bank, also served as Board. Chair for the Downtown Investment Authority and on the Jacksonville Housing Finance Authority. “As a lifelong resident of Jacksonville, I believe that Scenic Jacksonville’s mission is essential and offers a strong framework for helping the city reach its full potential,” noted Citrano.
Renaldo Horn, chief of recruitment of Jacksonville Fire & Rescue Department, also serves in leadership roles with the Jacksonville Urban League and the Jacksonville Policy Engagement Group. “I subscribe to the goals of Scenic Jacksonville and the pursuit of making Jacksonville a better place to live for everyone,” he said. “Working on public policy, educating the public and relationship building with stakeholders are important ways I hope to contribute to the organization’s success.”
Catherine Duncan, principal architect of LOCI Architects, LLC, served in leadership with AIA Jacksonville Chapter and with the City of St. Augustine’s Historic Architectural Review Board. Duncan says, “I am looking forward to helping Scenic Jacksonville effectively advocate for design excellence in projects that impact the broader community, and to participate in civic discussions about placemaking, design and the interfaces with the natural environment.”
Travis Smith, director of Corporate Engagement for the Year Up United, also recently received a Master in Public Administration degree from the University of North Florida. “I care deeply about the way that the natural and built environments complement each other, and this is a very exciting time in our city,” he notes. “There is so much momentum and great work to be done to ensure that the growth truly creates a more beautiful, livable and aspirational city.”
Board President and Officers for 2026 Term
Bill Hoff, Jr, was appointed President of the organization for the 2026 term. He is joined by Matthew Edelman, treasurer; Susan Grandin, secretary, Wiatt Bowers, first vice president; Oliver Barakat, second vice president, and Tyler Grant, at large. Former president Michael Kirwan resigned from the Board of Directors last August to run for Congress.
Hoff is a community based civic leader who has served in a variety of leadership roles with organizations including Springfield Preservation & Revitalization (SPAR), Jax Chamber Hightower Fellowship, Greenscape of Jacksonville, Leadership Jacksonville, and the City of Jacksonville’s Historic Preservation Commission, among others.
“It is a privilege to serve our city and this storied organization in this way, and I look forward to continuing the work of the late Bill Brinton and others who have done so much to improve Jacksonville’s quality of life,” Hoff said.
ABOUT SCENIC JACKSONVILLE
Scenic Jacksonville, Inc. is a 501(c)(3) non-profit advocacy organization working to preserve, protect and enhance the character and beauty of Jacksonville’s built and natural environment. The organization hosts the annual Great Cities Symposium and Scenic Visions program, and is a founding member of both the Riverfront Parks Now coalition and Jacksonville Climate Coalition.
Focus areas include: elevating the design and pedestrian experience of our built environment, streetscapes, parks and public spaces; reducing visual blight from billboards and utilities; protecting and expanding the tree canopy and natural landscapes, and advocating for historic preservation and unique neighborhood character.
Learn more at scenicjax.org and follow on Facebook @scenicjacksonville, Instagram @scenicjax or LinkedIn.