The Story of Scenic Jacksonville
Our story is a demonstration of how citizen advocacy and civic leadership can work over time to make a positive difference in the everyday lives of Jacksonville’s citizens.
Today’s organization is the result of the merger between City Beautiful Jax and Scenic Jacksonville in 2019. Both organizations have shared roots and the passion and civic activism of the late attorney William D. “Bill” Brinton, who was a driving force for community initiatives for over 30 years, prior to his passing in 2017.
Brinton’s strategy was to rally Jacksonville citizens in the involvement of legislation forcing significant action, resulting in two key amendments to the Jacksonville City Charter as well as significant changes to the city’s sign and tree ordinances that today make our city more livable, more natural and more beautiful.
The Billboard Charter Amendment banned new billboards and led to the removal of more than 1600 billboards to date. The Tree Protection Amendment requires preservation of specimen trees and mitigation when protected trees are cut down or removed during development.
Scenic Jacksonville’s advocacy efforts continue to press for legislative action and enforcement as well as additional initiatives to beautify our city such as undergrounding utilities, and a focus on design, development and preservation.