Our Mission

Preserve, protect and enhance the character and beauty of Jacksonville’s natural and built environment.

Design, Development, Preservation

Advocating for design excellence, enhanced streetscapes and parks, and preserving our city’s historic and natural assets.

Trees and Landscapes

Replenishing and protecting the tree canopy; promoting natural landscapes and green infrastructure.

Trees and Landscapes

Replenishing and protecting the tree canopy; promoting natural landscapes and green infrastructure.

Utilities

Placing utilities underground and minimizing the visual impact of utilities, cellular towers and equipment.

Signage

Reducing billboards and ensuring commercial signage adheres to design standards.

Signage

Reducing billboards and ensuring commercial signage adheres to design standards.

Riverfront Parks Now is a Once in a Lifetime Opportunity

Scenic Jacksonville is excited to partner in Riverfront Parks Now, an initiative aimed at transforming the downtown Jacksonville riverfront into a gathering place for the community that stimulates surrounding economic development and makes our city more resilient for generations to come.

Jacksonville, It’s Your Time

View the closing remarks of Bob Buckhorn, former mayor of Tampa, at the 2022 Great Cities Symposium

Recent News

“Builders of great cities we all must be.”
— Joe Riley, former mayor of Charleston SC

We're excited to welcome six new members to our Board of Directors! Through citizen advocacy and civic leadership, our organization works to enhance the character and beauty of Jacksonville’s natural and built environment — while making a positive impact on the everyday lives of citizens. Welcome Ellen Cottrill, Gayandrial "Ivy" Henderson, John Alters, Tyler Grant, Max Spann, and Susan Grandin!

Read more about this talented group in our link 🏡
Charles Young was the first black Colonel in the United States Army, leading the famed Buffalo Soldiers. During his military service, he and his men were instrumental in exploring, settling, and protecting western lands and national parks. Young was eventually appointed as the first black superintendent of the National Park Service at Sequoia National Park. His passion for nature and conservation helped educate the local community, adding to his enduring legacy. With the help of the locals he taught, Young improved the park by reducing poaching of animals, deterring illegal logging, and reducing illegal sheep grazing within the park. He served as superintendent until his death in 1922.

Black history is American history. 🇺🇸
Traveling through the sandy brush forest, emerging onto the natural white sand beach... The Talbot Islands State Parks are one of truly scenic spaces of the First Coast. If you have time this weekend, go visit and enjoy.

📸 @_t_ly_
Big thanks to @news4jax for having Carol Coletta, speaker at the 2025 Great Cities Symposium, on This Week in Jacksonville to talk about creating great cities and public spaces. Bringing renowned experts + thought leaders from around the country to Jacksonville to share their successes, challenges, and lessons learned is important to grow as a community, and we're proud do that annually at our Great Cities Symposium. Watch the interview via our link. 🖥
HUGE thanks to all who supported Great Cities Symposium 2025 last weekend, featuring planning/design icon Carol Coletta. Having welcoming, safe, and alluring public spaces is absolutely vital to the long-term success of Jacksonville, and cities competing for talent and business across the US. Check out the @jaxdailyrecord article linked in our bio, and we'll share photos and many more Thank You's soon!
Great Cities Symposium 2025 is only 1 day away! We appreciate this group of our Bronze level sponsors, who have demonstrated both professional and personal leadership securing a better future for Jacksonville. Thank you Bill & Dori Walton, Norm & Ann Anderson, John & Wendy Anderson, Elena Flats, and Finger, Nelson & Maguire PLLC. 🙌

On February 6th, join civic leaders, business leaders, and engaged citizens welcoming Carol Coletta to the Garden  Club of Jacksonville. She'll share her decades of expertise leading the revitalization of cities and public spaces across the US. Drinks, bites, and Q&A included.

➡️ SOLD OUT:
https://www.scenicjax.org/great-cities-symposium-2024/
The Great Cities Symposium is only 1 day away! Big thanks to this group of Bronze level sponsors - they all give back to our community and are invested in it's future. Thank you @ufhealthjax, @carltonconstructioninc, @ls3p, @bestbetpoker, and @cowford.realty. 👏👏👏

Tomorrow, February 6th, Carol Coletta will share her expertise about designing successful cities and public spaces at the Garden Club of Jacksonville. Named one of the 100 most influential urban innovators in history, she's the real deal. Drinks, bites, and Q&A included. 

➡️ SOLD OUT:
https://www.scenicjax.org/great-cities-symposium-2024/
Great Cities Symposium 2025 is coming up fast! We're excited to have this group of Bronze level sponsors supporting this important civic program and our work. Thank you @avantbuilds, @newsfromjea, @seacoast_bank, Heritage Capital Group, and @gaiconsultants. 💯

On February 6th, Carol Coletta will share her decades of expertise leading innovation in downtowns, parks, and riverfronts across the US. All very relevant for Jax! Drinks, bites, and Q&A included.

➡️ SOLD OUT:
https://www.scenicjax.org/great-cities-symposium-2024
The Great Cities Symposium is just 2 days away! We value this group of Bronze level sponsors, who represent the best of our community in so many ways. Thank you @jaguarsfoundation, @jaxchamber, @1stdowntownjax, Prattify, and @etm.inc 👏👏👏

On February 6th, Carol Coletta will share her decades of expertise leading innovation in downtowns, parks, and riverfronts across the US. All very relevant for Jax! Drinks, bites, and Q&A included.

➡️ SOLD OUT:
https://www.scenicjax.org/great-cities-symposium-2024/
The Great Cities Symposium is only 3 days away! Big thanks to this group of Bronze level sponsors - they make this important civic program possible. Thank you @first_horizon, @bdgarchitectsusa, @wearehalff, @biscottisjax, and @cbre. 🤝

On February 6th, Carol Coletta will share insights about successful downtowns and public spaces at @gardenclubjax. Named one of the 100 most influential urban innovators in history, she's the real deal. Drinks, bites, and Q&A included. 

➡️ SOLD OUT:
https://www.scenicjax.org/great-cities-symposium-2024/
Great Cities Symposium 2025 is only 4 days away! We appreciate this group of our Silver level sponsors, who have demonstrated both professional and personal leadership securing a better future for Jacksonville. Thank you Preston & Joan Haskell, @mkirwan88 & @beth.w.kirwan, Sextant Wealth Advisory Group at @raymondjames, @kimleyhorn and Stop At Nothing, Inc. 🙌 

On February 6th, join civic leaders, business leaders, and engaged citizens welcoming Carol Coletta to the Garden  Club of Jacksonville. She'll share her decades of expertise leading the revitalization of cities and public spaces across the US. Drinks, bites, and Q&A included.

➡️ SOLD OUT:
https://www.scenicjax.org/great-cities-symposium-2024/
Great Cities Symposium 2025 is just a few days away! This group of Silver level sponsors exemplify commitment to a Jacksonville through their support of important local organizations and events, including ours. Thank you @vystarcreditunion, Breaking Ground Contracting, @tecopeoplesgas, and @gardenclubjax. ❤️❤️❤️❤️

On Thursday, February 6th, Carol Coletta will share about her decades of expertise revitalizing cities and public spaces across the US, right here in Jacksonville. Drinks, bites, and Q&A included.

➡️ SOLD OUT
https://www.scenicjax.org/great-cities-symposium-2024/
The Great Cities Symposium is only 5 days away! Huge thanks to this group of our Silver level sponsors. The support from these stakeholders is not only important to this program, but also key to keep moving Jacksonville forward. Thank you @tombushmazda, @cornerlotdevelopment, @swishercompany, and the Downtown Investment Authority (DIA) 👏👏👏👏 

On February 6th, guests will enjoy Carol Coletta sharing her decades of expertise on leading the revitalization of cities and public spaces across the US. Drinks, bites, and Q&A included.

➡️ SOLD OUT:
https://www.scenicjax.org/great-cities-symposium-2024/
We're exceptionally grateful for the personal commitment of The Brintons, The Harrells, and the Livingstons to improve our community. They serve as our Gold level individual sponsors at the 5th annual Great Cities Symposium on February 6th at the @gardenclubjax. 👏👏👏
Huge thanks to @gateway_jax, @foleyandlardner, and @jaxdailyrecord for serving as our Gold Level corporate sponsors at the Great Cities Symposium 2025 on February 6th at the Garden Club of Jacksonville! 🙌 

Carol Coletta, an internationally recognized leader in city design and public space innovation, will share lessons for Jacksonville from her decades of experience leading foundations, organizations, and programs that have revitalized communities from Memphis to Detroit, San Jose to Chicago. 🏢🏫🏦
Coming up: Great Cities Symposium 2025 on February 6th! Carol Coletta was named among the 100 most influential urban innovators . . . IN HISTORY. Her work in city design, urban development, and public spaces is legendary. From Memphis to Miami, Detroit to San Jose, she's made an impact on how we see, use, and revitalize cities. Drinks, bites, Q+A included. Just a handful of seats still available! 

👉 More info and tickets in our bio.

*Originaly scheduled for October 2024, but postponed due to Hurricane Milton*
Coming up: Great Cities Symposium 2025 on February 6th at 5:30pm! Carol Coletta led the creation of a stunning, award winning 30+ acre riverfront park system in Memphis, Tennessee; a beautiful and bold space that thousands enjoy. It's just one of the notable accomplishments relevant to Jacksonville that our speaker will share about. Drinks, bites, Q+A included. Just a handful of tickets still available 🔥

👉 More info and tickets in our bio.

*Originally scheduled for October 2024, but postponed due to Hurricane Milton*
This popular segment of the Riverwalk is located between the Fuller Warren Bridge and @fis_global HQ. Wide pathway + tree shade + good design + well maintained = a great place to exercise, socialize, and enjoy our city. More of this! 🌳🏃🏾🚶🏼‍♂️🚴🏽‍♂️🌳
Today! Preview the new design proposed for Metropolitan Park. Pop in anytime between 3-6pm.
We had a lot to celebrate at our annual holiday party!

✅️ Funding for quality riverfront parks
✅️ Ensuring signage agreements are upheld to reduce blight
✅️ Introducing new insightful programming for the public
✅️ Renewed urgency to support our tree canopy
✅️ Successfully advocating for design improvements on projects that will be around for the next 25, 50, 100 years

⚡️Stay tuned 👀
We're thankful for so many neighbors, volunteers, partners, sponsors and leaders who are working to make Jacksonville the best possible version of itself. 🙌🦃🥧🍽☺
We were thrilled to attend the Jacksonville Environmental Protection Board Awards luncheon yesterday to honor Susan Caven, who was awarded the prestigious Charles E. Bennett Champion of the Environment Award! 

 From James Richardson, head of the JEPB: "Our recipient this year, Susan Caven, has spent many years advocating and promoting for our local environment, our scenic beauty, care of our natural resources, a cleaner and healthier St. Johns River, and a more sustainable future for our children. Susan has served Scenic Jacksonville in many roles including two times as Board President. She is a former Trustee of the Garden Club of Jacksonville, served the Garden Club of America and is currently active with the Late Bloomers Garden Club. She is a past president of Greenscape of Jacksonville, the Jacksonville Historical Society and Florida President of the National Society of the Colonial Dames. Susan is also very active with Riverfront Parks Now where she is a founding member of the steering committee." Congratulations Susan on this well deserved honor!
#scenicjax
#riverfrontparksnow
Celebrate #TreeTuesday with us! Our partnership with @HiddenJacksonville called for our city's Remarkable Trees, and the community responded with many examples of our beautiful, beneficial canopy. 🌳 This tree-lined street in Springfield was submitted by Daniel, who shares:

"Large mature live oak with a lot of character, provides a lot of shade on Hubbard Street and the sidewalk."
Beautiful building, beautiful history. 

The theatre owners of the 1920’s believed that showing movies alone was not enough to draw crowds and that a live stage show and a lavish interior were of equal importance to the film. Thus, the stage of the @floridatheatre was designed to accommodate live performances in addition to the motion picture screen, and no expense was spared on the theatre’s interior appointments, either. The Florida Theatre was the largest in the state at the time (1927), and the Florida Times-Union praised its “Unsurpassed architectural beauty and perfection of appointments.”

The original owner of the Florida Theatre was Publix Theaters, the theatre construction and owning arm of Paramount Pictures. They also built such notable venues as the Paramount Theater in New York, the Tivoli in Chicago, the Olympia in Miami, and the Tampa Theater in Tampa.

The Florida Theatre was designed by architect R.E. Hall, who worked for the firm of McKim, Mead, and White in New York. The Florida Theatre auditorium resembles Hall’s earlier design for the Eastman Theatre in Rochester, New York, which opened in 1921. The local architect was Roy A. Benjamin, who built several other theatres in the South, including, in Jacksonville, the Center Theatre (32 West Adams Street), the Imperial Theatre (26 East Forsyth Street), the Palace Theatre (32 East Forsyth Street), the Riverside Theatre (1028 Park Street) and the San Marco Theatre (1996 San Marco Boulevard).

Design mattered then, and it matters now. Which buildings designed today will we look upon 100 years from now with appreciation? 🏫

For the full history of the Florida Theater or to plan a visit, click on their website in our link. 

📸 + history via @floridatheatre
🌿 Congratulations to our esteemed past president and current board member Susan Caven on receiving the prestigious 2024 Charles E. Bennett Champion of the Environment Award from Jacksonville Environmental Protection Board!

 #ScenicJax #ScenicJacksonville
Congratulations to #scenicjax President Michael Kirwan, who is part of the 2024-2025 class of Leadership Jacksonville! We are grateful every day for Michael's thoughtful work and steadfast commitment to improving our civic conversations and, by extension, our river city.

Learn more about Leadership Jacksonville at LeadershipJax.org and about Michael's advocacy at ScenicJax.org
Celebrate #TreeTuesday with us! 🌳This suburban tree was submitted by Mindy, who shares: "This tree has an ear-shaped knot. My son and I whisper our secrets to it as we pass by it on the sidewalk!"

Psst...! It's no secret: we're letting you know that the Remarkable Trees area of our website is updated and open for submissions! Submit a photo and a quick ode to some of the shade-providing neighbors and green giants that canopy your life at:

ScenicJax.org/remarkable-trees

#scenicjax
Earlier this week, Audrey Moran was honored by Leadership Jacksonville for her decades of advocacy and thoughtful leadership in a variety of roles. The full room witnessed her receive the key to the city, as well as the Schultz Lifetime Achievement Award - a rare honor given by @leadershipjax. Among the three other past recipients, Bill Brinton, our organization's founder and friend of Audrey's. During her speech, she recalled Bill's fight to reduce the proliferation of billboards in our community, something we still monitor vigilantly today. Audrey has served on our Advisory Council for many years and we congratulate her for the very, very much deserved recognition. 👏👏👏

Read more about the program in our link⚡️
Did you know? Today is National #EventOrganizersDay -- a very appropriate time to follow up about our annual Great Cities Symposium event that has been rescheduled for February 6, 2025.

We have a limited number of tickets left for this annual civic conversation! Join us for remarks from speaker Carol Coletta, one of the most influential urbanists of all time, with catering by Biscottis at the Garden Club of Jacksonville.

https://ow.ly/Qn1j50TRCtm

#scenicjax
Celebrate #TreeTuesday with us! Our partnership with @HiddenJacksonville called for our city's Remarkable Trees, and the community responded with many examples of northeast Florida's beautiful, beneficial canopy. 🌳This oak was submitted by Lisa W., who shares: 

"Besides the beauty of our remarkable tree itself, we get numerous hours of birdsong and cicada music. We use Merlin app to identify the songs of various birds so we know who’s using our trees throughout the day. Then we try to find them. This gives us such joy and entertainment."

Learn more about the benefits of birdsong for our mental health--just one more reason to advocate for Jacksonville's trees: https://www.psychologytoday.com/us/blog/am-i-right/202307/how-bird-songs-improve-mental-health
Architect and Scenic Jax Board member Ted Pappas is honored during the Old Arlington Home Tour symposium at St Luke’s Episcopal Church. The Arlington Mid Mod Home Tour is today and tomorrow come and check out some wonderful homes! 

#oldarlington
#midcenturymodern
#scenicjax
**P O S T P O N E D**

Due to the approaching hurricane, we have *postponed* the Great Cities Symposium, previously set for this Thursday, October 10th. We are working on a new date in early 2025, just a few months away.📍

The unpredictability of storm paths, flooding, and power outages requires caution for an event of this stature. Our speaker's travel plans to Jacksonville have already been disrupted due to the approaching hurricane, as well. 

We have a fantastic program planned and will share the new date soon once it's confirmed. Thank you! 🫶
Just 4 days away! The Great Cities Symposium welcomes one of the foremost U.S. leaders on city design, urban revitalization, and public space creation to Jacksonville, where she'll share her decades of expertise with us on the evening of October 10th. Only a handful of tickets left; this will sell out! ⚡️Read more and buy tickets in our link. 

*We are monitoring weather for any impact on this event*
The Great Cities Symposium is coming up fast! We're excited to have this group of Bronze level sponsors supporting this important civic program and our work. Thank you @avantbuilds, @newsfromjea, @seacoast_bank, Heritage Capital Group, and @gaiconsultants. 💯

On October 10th, Carol Coletta will share her decades of expertise leading innovation in downtowns, parks, and riverfronts across the US. All very relevant for Jax! Drinks, bites, and Q&A included. This will sell out; purchase tickets in our link 👈
The Great Cities Symposium is only 6 days away! Big thanks to this group of Bronze level sponsors - they make this important civic program possible. Thank you @first_horizon, @bdgarchitectsusa, @wearehalff, @biscottisjax, and @cbre. 🤝

On October 10th, Carol Coletta will share insights about successful downtowns and public spaces at @gardenclubjax. Named one of the 100 most influential urban innovators in history, she's the real deal. Drinks, bites, and Q&A included. This will sell out soon; grab your tickets now at our link 🔥
The Great Cities Symposium is only 1 week away! We value this group of Bronze level sponsors, who represent the best of our community in so many ways. Thank you @jaguarsfoundation, @jaxchamber, @1stdowntownjax, Prattify, and England-Thims & Miller, Inc. 👏👏👏

On October 10th, Carol Coletta will share her decades of expertise leading innovation in downtowns, parks, and riverfronts across the US. All very relevant for Jax! Drinks, bites, and Q&A included. This will sell out; grab your tickets now at our link 🔥
Huge thanks to @fcconair and @wjctjax for previewing next week's Great Cities Symposium on October 10th! Carol Coletta, our speaker, shared a few thoughts about successfully developing vibrant riverfronts and downtowns on First Coast Connect, but has A LOT more to share at the big event! She's the real deal. 💯

⚡️Listen to the interview + purchase tickets at our link.

📸 Brandon Dill
Coming up: Great Cities Symposium 2024 on October 10th! Carol Coletta was recently named of among the 100 most influential urban innovators . . . IN HISTORY. Her work in city design, urban development, parks and public spaces, and community identity is legendary. From Memphis to Miami, Detroit to San Jose, she's made an impact on quality of life. Drinks, bites, Q+A included. Grab your tickets now; this will sell out 🔥

👉 More info and tickets in our bio.
Last night, Jacksonville's City Council approved the @cityofjax annual budget. Included in it, significant investments in our most visible riverfront parks and public spaces. Thank you. By creating scenic public spaces all are drawn to, we raise quality of life, catalyze activity, and encourage additional growth. All reasons why we were a charter member of the @riverfrontparksnow coalition. Now, it's time to execute and see the beautiful visions become reality. Here we go! 📈

📸 @shaneroheu
The Great Cities Symposium is only 18 days away! We appreciate this group of our Silver level sponsors, as they've demonstrated both professional and personal leadership securing a better future for Jacksonville. Thank you Preston & Joan Haskell, @mkirwan88 & @beth.w.kirwan, @raymondjames, @kimleyhorn, and Stop At Nothing 🙌

Reserve your tickets to now to the Great Cities Symposium 2024 on October 10th, where Carol Coletta will share her decades of expertise leading the revitalization of cities and public spaces across the US. Drinks, bites, and Q&A included.

➡️ Tickets + info in our link⚡️
The Great Cities Symposium is only 19 days away! This group of Silver level sponsors exemplify commitment to Jacksonville through their support of many important local organizations and events, including ours. Thank you @vystarcreditunion, Breaking Ground Contracting, @tecopeoplesgas, and @gardenclubjax. ❤️❤️❤️❤️

Reserve your tickets to now to the Great Cities Symposium 2024 on October 10th, where Carol Coletta will share her decades of expertise revitalizing cities and public spaces across the US. Tickets + info in our link ⬅️
The Great Cities Symposium is only 19 days away! Huge thanks to this group of our Silver level sponsors. The support from these stakeholders is not only important to this program, but also key to keep moving Jacksonville forward. Thank you @tombushmazda @cornerlotdevelopment @swishercompany and Downtown Investment Authority (DIA) 👏👏👏👏 

Reserve your tickets to now to the Great Cities Symposium 2024 on October 10th, where Carol Coletta will share her decades of expertise revitalizing cities and public spaces across the US. Tickets + info in our link ⬅️
Big thanks to our in-kinds sponsors of Great Cities Symposium 2024 on October 10th! Champion Brands Inc, Liberty Landscape Supply, and Manifest Distilling give back an incredible amount to our community.

Scoop up your tickets in our link 🔥
Celebrate #TreeTuesday with us! Our partnership with @HiddenJacksonville called for our city's Remarkable Trees, and the community responded with many examples of northeast Florida's beautiful, beneficial canopy. 🌳 This Arlington oak was submitted by Jolie, who shares: 

"My mother planted this oak tree over 55 years ago when my parents bought the house in the 1960s. My Dad said it was a stick when she planted it in the ground. It is huge and beautiful and home to many birds which she loved."

Spectacular, historic trees like this deserve to be free from the tangle of utility wires. Learn about Scenic Jacksonville's efforts to underground utilities and let trees reign freely in our neighborhoods: https://www.scenicjax.org/focus-areas/utilities/
Emerging from the fog and forging ahead...!

Photo by Seth Langner - @karmathartic

#scenicjax #jaxfl #jacksonville
"Tower of Voices". Honoring the bravery of passengers aboard Flight 93, on September 11th, 2001.

📸 @nationalparkservice
Coming up: Great Cities Symposium 2024 on October 10th! Carol Coletta led the creation of a stunning, award winning 30+ acre riverfront park in Memphis, Tennessee; a beautiful and bold space that thousands enjoy. It's just one of the notable accomplishments relevant to Jacksonville that our speaker will share about. Drinks, bites, Q+A included. Grab your tickets now, this will sell out 🔥

👉 More info and tickets in our bio.
Happy #904Day — #ScenicJax celebrates every day by advocating for the protection, preservation, and enhancement of our beautiful natural and built environments! 🏙️ 🌳 Learn more about our mission and work at ScenicJax.org
Celebrate #TreeTuesday with us! Our partnership with @HiddenJacksonville called for our city's Remarkable Trees, and the community responded with many examples of northeast Florida's beautiful, beneficial canopy. 🌳 This oak was submitted by Tracey, who shares:

"This majestic live oak could have easily been cut down for the construction of a building for the Diocese of St. Augustine. Instead, the building was designed to save the tree, not only saving a canopy tree but also enhancing the building's architecture."

The thoughtful synthesis of our natural and built environment benefits everyone. Learn more about the mission of #ScenicJax to preserve, protect, and enhance our scenic city at ScenicJax.org
Substantive architecture ➕ quality public space is a formula for creating places that people care about, remember, and seek out. 

Jacksonville's City Hall, the former St. James Building. Designed by famed local architect Henry John Klutho, it opened in 1912 as mixed-use building. One of many structures in downtown designed by Klutho after the Great Fire of 1901, it is considered his Prairie School masterpiece. The building overlooks James Weldon Johnson Park, the city's first and oldest public square. Established in 1866, it has been host to Presidential speeches, joyous festivals, dramatic civil rights events, and countless moments in between. The park has a bright future, as @cityofjax and @hooddesignstudio are developing plans to renovate and invigorate the space.

📸 @leedurban

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Photography Courtesy of Mark Krancer