The importance of good design should be at the forefront of urban planning and development. It’s about melding old and new architecture, while including an appropriate mix of building styles and designs. It’s about creating sidewalks and streetscapes with benches, planters, trees, and streetlights. Good design also highlights and celebrates our biggest and best natural assets, the mighty St. Johns River and our more than 400 public parks with over 80,000 acres – the largest urban park system in the United States. All of these natural and man-made elements work together to create a scenic city that is friendly, welcoming, and people-oriented.